Our Purpose

Taking responsibility for your brand, so you can stay independent in Europe.

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The EU Challenge: Complex Rules, Fragmented Markets

Entering the European spirits market shouldn't mean sacrificing control of your brand. Backlebee was founded to solve the biggest regulatory barrier international spirits brands face in the EU: compliance without compromise.

Selling spirits across European borders is notoriously difficult. While the EU is a single market, excise taxes, VAT, and customs rules are regulated nationally by each individual country.

Under EU law, every bottle sold must list a responsible EU entity on its back label. Traditionally, brands had two choices:

1

Set up costly legal entities in Europe yourself.

2

Sign exclusive importer deals, requiring a different back label for every country and locking you into restrictive contracts.

Backlebee offers a different, fully independent third path.

Our Solution: We Become Your EU Shield

We act as the legal, responsible EU entity printed on your bottle's back label.

By taking on this responsibility, Backlebee gives you a single back-label solution for the entire European Union. You retain full control of your brand, stay free to work with any distributor, and avoid marrying a single importer.

What goes on the bottle
Responsible party in the EU:
BACKLEBEE · Rotterdam (NL)
backlebee.eu
Back label with an empty field for the EU responsible party

We do more by giving some inspiration!

Backlebee is supporting your brand ambassadors who organize tastings with their potential customers in the local markets. We support in bookings and ship bottles prior to the event.

“With our rums we bring Australia closer to Europe”.

Mark Williams (Brisbane)

AUS EU
BACKLEBEE · The Netherlands
Wilhelminaplein 1, 3072 DE Rotterdam
Responsible party in the EU

Ultra modern warehousing & logistics solutions

Backlebee will bring you in contact with the right bonded warehouse for your brand. We are your personal contact and support you with the onboarding process as well as the onwards cooperation with the warehouse. We are your eyes and ears of your account, we know the operational teams and are present at the storage locations where your products are.

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Ready to bring your brand to Europe on your own terms?

Let's get your master data organized, secure your EU compliance, and prepare your brand for a smooth launch.

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