EU regulation

According to EU laws and regulations you need to show a responsible company onto your bottle back label that is having an EU entity. Two regulations decide what may be on that label and what your drink may be called.

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Regulation (EU) No 1169/2011

Food Information to Consumers

The FIC requires clear, accurate consumer information on every food label, spirits included. Its key demand for you: a responsible party established in the EU, named on the label. That's the name we lend you.

In force since 13 December 2014 · replaces 2000/13/EC and 90/496/EEC
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Regulation (EU) 2019/787

Spirit Drinks Regulation

Defines the legal spirit categories (rum, whisky, gin…), their production and labelling rules, and protected geographical indications. We check your product and label against it, per product, per batch.

In force since 25 May 2021 · replaces (EC) No 110/2008
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The Condition: Precision Data First

Taking legal responsibility for your brand is something we take seriously. We can only guarantee compliance and smooth operations when your foundation is watertight.

We take responsibility with your completed and verified master data.

Before any brand is approved to use Backlebee on their back label, we put your data through our rigorous onboarding process:

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1

Complete Data Submission

You provide detailed company and product specs into our secure cloud system.

2

Thorough Audit

Our team reviews every detail to ensure full compliance with EU laws and customs requirements.

3

Official Approval

Once verified, you receive our approval to print Backlebee details on your back label and connect directly to our trusted bonded warehouse network (including the Port of Rotterdam).

Why It Works

When master data is 100% accurate, compliance becomes automatic. Customs declarations pass without friction, bonded warehouses operate seamlessly, and your spirits reach local bars, restaurants, and retailers across Europe without costly delays.

Read the Q&A
Article 4 A drink may only be sold as rum, whisky or gin if it meets the definition set for that category, including the minimum alcoholic strength and the production method. Regulation (EU) 2019/787 on spirit drinks
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Ready to bring your brand to Europe on your own terms?

Let's get your master data organized, secure your EU compliance, and prepare your brand for a smooth launch.