Rotterdam Roots. Hands-On Mindset.

Located in the beating heart of Europe's logistics capital, our HQ reflects everything modern Rotterdam stands for: bold innovation, forward-thinking architecture, and a legendary roll-up-your-sleeves mentality.

How we run Backlebee

In Rotterdam, we have a famous saying: “Niet lullen maar poetsen” - less talk, more action. That's exactly how we run Backlebee. We don't do corporate fluff or endless bureaucracy. Instead, we combine gritty, hands-on execution with smart, data-driven technology to solve complex European logistics.

From our office overlooking the skyline to the bustling docks of the Port of Rotterdam, we stay right on the frontline - making sure your master data is bulletproof and your spirits flow seamlessly across Europe.

Smart tech, local hustle, zero nonsense. That's the Rotterdam way. That's Backlebee.

Coat of arms of the city of Rotterdam
Sterker door strijdstronger through struggle — the motto of Rotterdam
HL
Founder
Hans de Looff

Hans de Looff - Founder

Hans on LinkedIn
Bottle on a sunlit stone wall

Who we welcome

Backlebee warmly welcomes authentic distillers, innovative producers, small brands, brand builders and startups!

Our dedicated personal approach helps you getting ready to start shipping to Europe. We support ensuring your compliance with EU laws and regulations. Backlebee even takes responsibility for your brand.

Contact

Get in touch with us today

We regularly visit the spirits exhibitions in different countries. If you plan to go there, we invite you to get in touch and to have a talk.